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If you’re in marketing, it’s easy to get cynical. Every book I read on marketing, I’m thinking “I can see through your content marketing strategy, …
That technology is changing at a break-neck pace is old news. We’ve become used to hearing about new and disruptive technologies almost every day. Sometimes …
Social media brings us a connectivity that we have never seen before. Not only between friends and family, customers are now able to interact with …
Broach the subject of online display banners and the conversation will eventually land on conversions. What occurs is the nerd equivalent of “bros” peacocking about …
I woke up this morning and instinctively reached for my phone. And it wasn’t just to turn off the alarm. I wanted to check my …
As I moved through the different phases of life, high-school, career, and career changes, I have been forced to learn the vocabularies of these worlds. …
If your content marketing goal is to confuse, drive zero leads, and waste your content, then keep all those wonderful blogs and infographics isolated. Here …
While content still hails as king, bad design can kill the most compelling copy. No matter how good of a marketing writer you are, the …
[one_half]It’s easy to use words like premier and industry leader to describe yourself. But when peers praise your work with similar phrases the impact is …
1. Recycle Your Content
There are copious amounts of good content around you waiting to be used. Longer articles can be condensed into blogs. Blogs can …
So you have built a great website that you know will grow your business. What should you do next? The greatest website in the world …
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An Overdrive Case Study
In 2012, we began a strategic marketing campaign to increase the audience of the Overdrive audience. In an effort to practice what …
A few days ago, I was reading an article on LinkedIn. (By the way, LinkedIn has been exploding their site with great content lately.) The …
As kids we marveled as our parents zoomed passed those behemoth machines on wheels. We gave them the signal and squealed in delight as their horns resonated …
Like most industries, construction and trucking are the result of a spider web of connections and networks all working to build, transport, and accomplish tasks …