To help our clients, we produce driver research, educational webinars, and industry analysis. Our hope is that you find valuable insights that assists you in your goal of recruiting truck drivers.
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Undoubtedly you recruit most of your drivers from online sources. This is inevitable. If you depend on any other medium to keep your trucks on …
The numbers are saying mean things about your email marketing behind your back. Oh no she didn’t! Your rep is being totes ruined, and you …
I know I should bury the lead so that you read the entire way down the page, but I can’t help myself.
Cost Per Hire (CPH) …
Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the …
What’s the pulse on the trucking market right now?
We conducted some research surveying for-hire trucking executives in August 2013 to find out what their thoughts …
If your position puts you in charge of recruiting truck drivers, there is no question that you have a tough job. It doesn’t matter if …
You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the …
Congratulations to Kyle Lee, Trucking’s Top Rookie for 2012.
He was given the award at the Great American Trucking Show in Dallas. Read the full article …
What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. …
Most carriers understand the importance of brand awareness with drivers. Most do a pretty good job with it. While brand awareness is extremely important, impressions …
Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use …
Client:
A carrier with more than 5,000 trucks and 13,000 employees and independent contractors. They rank in the top 10 of Commercial Carrier Journal’s Top …
One common theme that resurfaces in the trucking and transportation industry; veterans make great drivers. More and more carriers and state and federal government are …
According to the Mayans, this Friday, Dec. 21, 2012, will be the Apocalypse, the complete and final destruction of the world. While the imminent end …
When it comes to staying connected in the trucking industry, younger people tend to use the internet frequently. And they tend to use smart phones …