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Facebook Image Ads

Facebook’s News Feed is prime real estate for Facebook ads. Available both in image or video format, these ads will appear on both mobile and desktop


Mobile Web

Mobile App

Desktop
* Images with 20% text or more could increase chances of failed delivery.

Image Guidelines

Dimensions Minimum Width & Height Aspect Ratio Image Formats
1200×628 pixels 600 pixels 9:16 to 16:9 but crops to 1.9:1 with a a link JPG & PNG

Character Limits

Text Character Limits Headline Character Limits Link Description Character Limit
125 25 30

Facebook Video Ads

In the US, Facebook video posts have increased by 94% year over year with a video audience of 8 billion daily views.


Mobile Web

Mobile App

Desktop

Video Guidelines

Dimensions Aspect Ratio Video Formats Max File Size Video Length Max
600×315 (1.9:1 landscape) or 600×600 (square) 9:16 to 16:9 (Horizontal: 16:9, Square 1:1, Vertical 4:5 or 2:3 and Full Portrait: 9.16) MP4 & MOV 4GB 240 minutes

Character Limits

Text Character Limits Headline Character Limits Link Description Character Limit
125 25 30

Facebook Carousel Ads

Carousel Ads are a perfect way to showcase your brand with multiple images or videos. Available both in image or video format, these ads will appear on both mobile and desktop.


Mobile Web

Mobile App

Desktop

*Images with 20% text or more could increase chances of failed delivery. Video thumbnails with 20% text or more could increase chances of failed delivery.

Image Guidelines

Required Images Minimum Width & Height Cards Ratio Max Size Image Formats
3-4 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads) Minimum 2 and max of 10 1:1 30MB JPG & PNG

Video Guidelines

Resolution Cards Video Formats Max Video Size Video Length
Minimum of 1080×1080 Minimum 2 and max of 10 MP4 & MOV 4GB 240 minutes

Character Limits

Text Character Limits Headline Character Limits Link Description Character Limit
125 40 20

Facebook Right Column Image Ad

The right column image ad can work extremely well for businesses. Even though they only appear in desktop, they have the highest CPC among other Facebook ad types.


Desktop

* Images with 20% text or more could increase chances of failed delivery. Video thumbnails with 20% text or more could increase chances of failed delivery.

Image Guidelines

Dimensions Minimum Width & Height Aspect Ratio Image Formats
1200×628 pixels 600 pixels 9:16 to 16:9 but crops to 1.9:1 with a a link JPG & PNG

Character Limits

Text Character Limits Headline Character Limits Link Description Character Limit
125 25 30

Ad Essentials

  1. Text: Tell people a bit more about your URL. Make sure to clearly explain what you’re promoting.
  2. Image: The images you choose have a big impact on how people respond to your ads, particularly in News Feeds
  3. Headline: A good headline grabs people’s attention, but also tells them what the ad is about
  4. News Feed link description: Tell customers where they’re clicking to and what to expect once they get there. *Character limits are a suggestion, but Facebook does not strictly enforce.
  5. Call to action: Include a call-to-action button, like Shop Now or Sign Up to tell people what you’d like them to do. Available CTAs include Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.

Questions?

Please reach out to your sales rep or contact us at one of the options below.

800-633-5953



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