Instagram is all about the images and videos presented in your followers’ feed.
Mobile Web
Mobile App
Desktop
A full width call-to-action will appear below your ad’s photo or video. A click on the call-to-action itself will immediately link offsite. A click on your ad’s image will highlight the call-to-action in blue, confirming a person’s intent to go offsite. If you do not choose a call-to-action, the Learn More call-to-action that links to your website will automatically appear below your ad.
* Randall-Reilly will need Advertiser access to Facebook and Instagram page.
* Image ad may not include more than 20% text.
Image Ad Guidelines
| Dimensions | Aspect Ratio | Image Count | Image Formats |
|---|---|---|---|
| 1080×1080 pixels | 1:1 | 3 to 5 | JPG & PNG |
Video Ad Guidelines
| Dimensions | Aspect Ratio | Video Time | File Formats |
|---|---|---|---|
| 1080×1080 pixels | 1:1 | 0-60 seconds | MP4 or MOV |
Carousel Ad Guidelines
| Dimensions | Aspect Ratio | Image Count | Image Formats |
|---|---|---|---|
| 1080×1080 pixels | 1:1 | 3 to 5 |
Character Limits (All Ad Types)
| Text Character Limits |
|---|
| 125 |
Questions?
Please reach out to your sales rep or contact us at one of the options below.