With over 500 million daily active users, Instagram can drive brand awareness and increase sales among a highly engaged audience.
Mobile Web
Mobile App
Desktop
A full width call-to-action button will appear below your ad’s photo or video, embedded with a hyperlink to the corresponding URL. If you do not choose your own call-to-action, the default will be Learn More and go to your landing page.
* Randall-Reilly will need advertiser access to your Facebook and Instagram page.
Carousel Ad Guidelines
| Dimensions | Aspect Ratio | Image Count | Image Formats | Character Limit |
|---|---|---|---|---|
| 1080×1080 pixels | 1:1 | 3 to 5 | 125 |
Image Ad Guidelines
| Dimensions | Aspect Ratio | Image Count | Image Formats | Character Limit |
|---|---|---|---|---|
| 1080×1080 pixels | 1:1 | 3 to 5 | JPG & PNG | 125 |
Stories Ads
| Dimensions | Aspect Ratio Tolerance | Ratio | Maximum Video Length | Maximum Carousel Video Length |
|---|---|---|---|---|
| 500×500 to 1080×1920 | 1% | 9:16 | 60 seconds | 15 seconds |
Video Ad Guidelines
| Dimensions | Aspect Ratio | Video Time | File Formats | Character Limit |
|---|---|---|---|---|
| 1080×1080 pixels | 1:1 | 0-60 seconds | MP4 or MOV | 125 |
Questions?
Please reach out to your sales rep or contact us at one of the options below.