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Instagram

Instagram is all about the images and videos presented in your followers’ feed.


Mobile Web

Mobile App

Desktop

A full width call-to-action will appear below your ad’s photo or video. A click on the call-to-action itself will immediately link offsite. A click on your ad’s image will highlight the call-to-action in blue, confirming a person’s intent to go offsite. If you do not choose a call-to-action, the Learn More call-to-action that links to your website will automatically appear below your ad.

* Randall-Reilly will need Advertiser access to Facebook and Instagram page.

* Image ad may not include more than 20% text.

Image Ad Guidelines

Dimensions Aspect Ratio Image Count Image Formats
1080×1080 pixels 1:1 3 to 5 JPG & PNG

Video Ad Guidelines

Dimensions Aspect Ratio Video Time File Formats
1080×1080 pixels 1:1 0-60 seconds MP4 or MOV

Carousel Ad Guidelines

Dimensions Aspect Ratio Image Count Image Formats
1080×1080 pixels 1:1 3 to 5

Character Limits (All Ad Types)

Text Character Limits
125

Questions?

Please reach out to your sales rep or contact us at one of the options below.

800-633-5953



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