LinkedIn Ad Specifications

Embedded Rich Media

Deliver your ads to your specific audience wherever and whenever they are engaging on LinkedIn across desktop, mobile, and tablet.

Mobile Web

Mobile App

Desktop

Guidelines

Image Formats	Size	Text
JPG, JPEG, static GIF (animated GIFs are not accepted), and PNG	Industry standard 1.91:1 ratio (1200x627px)	150 characters max to avoid truncation across more devices. Character max includes landing page URL.

Carousel Ads

You can customize the content you add to each carousel card to build brand awareness, tell a brand story, provide insights for your audience, or showcase multiple products at once.

Mobile Web

Mobile App

Desktop

*Carousel cards can be directed to different landing pages.

Image Guidelines

Cards	Width & Height	Ratio	Image Formats
2-10	1080x1080px	1:1	JPG, PNG, static GIF (animated not supported)

Character Limits

Intro/Commentary/Description	Landing Page Ad	Lead Gen Form CTA
255 characters max (Intro text may truncate at 150 characters on some mobile devices)	45 character headline limit	30 character headline limit

*Headline text for each image card is a maximum of two lines before being truncated.

Video Ads

Engage decision makers with video ads across desktop and mobile and instantly collect complete, accurate leads with pre-filled forms or convert prospects on your website.

Mobile Web

Mobile App

Desktop

Video Guidelines

File Size	File Format	Frame Rate	Ratio	Resolution	Audio Format	Captions
75KB to 200MB	MP4	Less than 30 frames per second	1:1	600x600px to 1080x1080px	AAC, MPEG4	.SRT format

*If a member unmuted the video in their feed on desktop and scrolls down immediately (in less than two seconds), the video will continue playing even if less than 50% of the video is visible on screen.

Text Ads

These ads are served on the right-hand side or top of the LinkedIn desktop feed, grabbing the attention of your targeted prospects immediately.

Desktop

*All URLS must have the http:// or https:// prefix.

*Click tracking for landing page URLs is supported

Guidelines

Headline	Description	Images (optional)
25 character max (including spaces)	75 character max (including spaces)	100x100px

*Some special characters cause errors when they are included in the query string at the end of the URL. Some examples include #, |, and {. If the URL you enter for your creative generates an error, consider copying everything after the question mark in the URL and pasting it into a URL Encoder like this one: http://meyerweb.com/eric/tools/dencoder/. Then copy your results and replace the original query string in the URL.

*Text Ads appear in a variety of sizes: 300×250, 17×700, 160×600, 728×90, 496×80