Embedded Rich Media
Deliver your ads to your specific audience wherever and whenever they are engaging on LinkedIn across desktop, mobile, and tablet.
|JPG, JPEG, static GIF (animated GIFs are not accepted), and PNG||Industry standard 1.91:1 ratio (1200x627px)||150 characters max to avoid truncation across more devices. Character max includes landing page URL.|
You can customize the content you add to each carousel card to build brand awareness, tell a brand story, provide insights for your audience, or showcase multiple products at once.
|Cards||Width & Height||Ratio||Image Formats|
|2-10||1080x1080px||1:1||JPG, PNG, static GIF (animated not supported)|
|Intro/Commentary/Description||Landing Page Ad||Lead Gen Form CTA|
|255 characters max (Intro text may truncate at 150 characters on some mobile devices)||45 character headline limit||30 character headline limit|
Engage decision makers with video ads across desktop and mobile and instantly collect complete, accurate leads with pre-filled forms or convert prospects on your website.
|File Size||File Format||Frame Rate||Ratio||Resolution||Audio Format||Captions|
|75KB to 200MB||MP4||Less than 30 frames per second||1:1||600x600px to 1080x1080px||AAC, MPEG4||.SRT format|
These ads are served on the right-hand side or top of the LinkedIn desktop feed, grabbing the attention of your targeted prospects immediately.
*Click tracking for landing page URLs is supported
|25 character max (including spaces)||75 character max (including spaces)||100x100px|
*Text Ads appear in a variety of sizes: 300×250, 17×700, 160×600, 728×90, 496×80
Target your custom audience with relevant content delivered through LinkedIn messenger, which has a responsive design to ensure your call-to-action button is always visible on desktop or mobile.
|Regions||Impression Tracking||Click Tracking||Rich Media Options|
|Sender’s Name||Subject Line||Body Copy||Hyperlinked Text in Body||Call-to-Action (CTA)||URL in Hyperlink or CTA||Custom T&Cs|
|Resolution||File Type||Max File Size||Click-through URL|
|300×250||JPG, static GIF, PNG (no flash)||40kb||Required|
Please reach out to your sales rep or contact us at one of the options below.