Third Party Tags

IMPORTANT: Please label each tag specifically with regards to dimensions (e.g. 300×250) and campaign name (if running more than one campaign simultaneously) to allow for optimization and clear reporting.

This tool checks if your tags are compatible with Google AdWords.

Go to Validator

Approved Ad Exchange Vendors

See Vendors

Technical Specs for Banners

Dimensions	Max File Size	File Format	Animation Length	Maximum Frame Rate
120 x 600 160 x 600 200 x 200 240 x 400 250 x 250 250 x 360 300 x 250 300 x 600 300 x 1050 320 x 50 320 x 100 336 x 280 468 x 60 580 x 400 728 x 90 930 x 180 970 x 90 970 x 250 980 x 120	Initial 150K recommended Total load size 2.2 MB maximum *Total load size includes initial and subsequent/polite loads	Image JPEG, PNG, GIF Flash SWF (Flash versions 4 through 11.2) HTML5 HTML, CSS, JS, JPEG, PNG, and GIF	Maximum host-initiated play 30 seconds Maximum user-initiated play (click required) 4 minutes	24fps

Dimensions

Max File Size

File Format

Animation Length

Maximum Frame Rate

120 x 600
160 x 600
200 x 200
240 x 400
250 x 250
250 x 360
300 x 250
300 x 600
300 x 1050
320 x 50
320 x 100
336 x 280
468 x 60
580 x 400
728 x 90
930 x 180
970 x 90
970 x 250
980 x 120

Initial
150K recommended

Total load size
2.2 MB maximum

*Total load size includes initial and subsequent/polite loads

Image
JPEG, PNG, GIF

Flash
SWF (Flash versions 4 through 11.2)

HTML5
HTML, CSS, JS, JPEG, PNG, and GIF

Maximum host-initiated play
30 seconds

Maximum user-initiated play (click required)
4 minutes

24fps

SSL Compliance

SSL-compliant ad units are accepted on the Google Display Network according to the following policies. We require that all ads and tracking pixels targeting SSL inventory (including YouTube) are SSL-compliant.

SSL-compliant ads guidelines

All A24 ad responses must be SSL-compliant (“HTTPS”). All servers involved require full SSL certification.
It is preferred that your ad tag can auto-detect that it is being requested from the HTTP/HTTPS protocol and will auto-adjust any responses to be SSL-compliant if necessary. Otherwise, Google has a protocol macro that we can insert in any URIs or ad tags to auto-update “http” to “https” if necessary.
Please notify your Google account representative that you are submitting an SSL-compliant ad. Note that if an ad is declared as SSL- compliant but makes any non-SSL-compliant responses, the ad will be disapproved.
A vendor must receive specific certification to serve ads on SSL-compliant publisher inventory. Approved SSL-compliant ad vendors are listed in the vendors lists.

Tracking

You must comply with these policies if you use third-party tracking, including pixels (beacons) on the Google Display Network

Format

Only 1×1 pixels are supported for third-party tracking site-served ad units. Javascript is not allowed.
Click trackers are supported for third-party tracking clicks on select site-served ad units. See the Ad formats section for a full list.

Certified Vendors

AdWords supports third-party tracking on the Google Display Network from certified vendors. Please consult the list of certified vendors for your region in the vendor list section.
Certified Vendors
Click tracking vendors are not required to be certified.

Fourth-party calls and multiple vendor tracking
Multiple impression pixels per event are not supported for our site-served and/or video ad units through AdWords. However, clients may daisy-chain multiple vendor tracking and/or fourth-party calls into a single asset. This must be a standard format 1×1 pixel that fires simultaneous calls to each vendor upon serving the impression. The client or agency is responsible for piggybacking or daisy-chaining the pixels.

Ad Formats
Third-party pixels are supported on the below ad formats. Some ad formats allow for multiple events to be tracked. However, only one pixel can be appended per event.

Ad Format	Pixels Allowed	Click Trackers Allowed
Site-served image or video (non-TrueView) ads	Yes – Impression No	Yes
TrueView in-stream ad	Yes – impression, view, and skip	No
TrueView in-stream ad	Yes – view No	No

Companion Banners
Separate tracking for companion banners is not supported for auction video ads. Videos and their accompanying companion banners will share the same tracking assets.