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Display Ads

Your ad will appear in the top right corner of the YouTube interface. If the user has the YouTube video player in a larger size, the ad will appear below the player.


Ad Guidelines

Dimensions File Formats Max File Size Animation Length Max Border
300×60 (YouTube Reserve companions)
300×600 (Zagat only)
GIF, JPG, PNG*, HTML5 allowed for AdWords standard display formats 150KB All animation, including loops, must stop at 30 seconds. Creatives with partially black or white backgrounds must have a visible border of a contrasting color.
*PNG images that use alpha-channels or color profiles may show differently to the users in different systems.

Overlay Ads

When a user initiates video play, your expanded overlay ad will appear on the bottom of the YouTube video player to showcase your brand icon and a call-to-action. After 15 seconds, the overlay will collapse to show only the icon.


Ad Guidelines

Dimensions File Type Max File Size
468×60 or 728×90 Static GIF, PNG, JPG 150KB

Video Ads

Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.

Mobile Web

Mobile App

* Randall-Reilly can pull creative content directly from your YouTube channel. This eliminates transferring files through Google Drive, Dropbox, or email.
File Format Preferred Video Codec Preferred Audio Codec Resolution Frame Rate Aspect Ratio Maximum File Size Length
AVI, ASF, QuickTime, Windows Media, MP4 or MPEG H.264, MPEG-2, or MPEG-4 MP3 or AAC 640x360px or 480x360px recommended 30 FPS Native aspect ratio without letter-boxing 1GB 12 seconds to 3 minutes


Please reach out to your sales rep or contact us at one of the options below.


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