If you haven’t read the EDA End-User Preferences Report, you should. Seriously, it’s full of great information that can help you improve your marketing performance. Don’t take my word for it, you can actually check it out here.
Hey! Glad you’re back.
Now that you’ve read the report, there is a lot of new information floating around in your head. But that information is only useful if you know what to do with it.
Let’s talk about how you can actually use some of this information.
What does this chart mean for you?
This means that there are a number of channels being used to establish important connections during a contractors search for a new dealership. Obviously, some are more important than others, but each one has an important role to play.
While some contractors may only be listing the top three as their main resource for finding dealerships to work with, that doesn’t mean you should only invest in these three. Mostly likely they are also seeing ads in magazines, banner ads on the display network, and even receiving direct mail from your company. It’s imperative that you develop extensive campaigns with multiple touchpoints across multiple channels.
Just because a specific channel isn’t listed as an important conversion point doesn’t mean it isn’t reliable. Channels that build brand awareness and warm leads are just as important as the highest converting channels.
The key thing to remember is your specific campaign wins will determine the channels you use and improve your marketing campaigns.