a/b testing | Randall Reilly
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Article Marketing & Sales

Make sure your marketing connects with customers by using A/B testing

What if you used a popular research method to optimize your marketing strategy so that it resonates with your audience? Even small changes, like rewording your headline, can make a big difference in customer engagement.  A/B testing is the process of sending two versions of the same marketing asset to two separate groups and analyzing […]

Categories
Article Marketing & Sales

The Unsung Heroes of Lead Generation

As marketers, we know the ins and outs of lead generation campaigns. We should. It’s our job to know. So we know what it takes to build them: A targeted audience + A strong and clearly expressed message + High quality creative + Conversion points + Efficient follow-up = An Effective Campaign. There are other […]