What if you used a popular research method to optimize your marketing strategy so that it resonates with your audience? Even small changes, like rewording your headline, can make a big difference in customer engagement. A/B testing is the process of sending two versions of the same marketing asset to two separate groups and analyzing […]
Tag: a/b testing
As marketers, we know the ins and outs of lead generation campaigns. We should. It’s our job to know. So we know what it takes to build them: A targeted audience + A strong and clearly expressed message + High quality creative + Conversion points + Efficient follow-up = An Effective Campaign. There are other […]