Advertising | Randall Reilly
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Article Marketing & Sales

Should You Still Advertise During an Unusual Economy?

Companies are always on the lookout for information on what to do if the economy takes a downturn, and for good reasons. Even for experts, it’s not easy to predict where the economy’s going to be in a few months time. That’s why it’s important to understand the best ways to allocate your budget and how to perform different functions, like advertising, in an unusual economy.

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Article Marketing & Sales

7 Ways To Make Your Next Open House the Best Ever

For construction dealers, open houses represent a unique marketing opportunity. No other approach competes when it comes to developing good will, meeting face-to-face with customers, and demoing to a large, captive audience – all in one day. 7 Ways To Improve Your Open House Events The following are seven elements to a successful open house […]

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Article Marketing & Sales

Your guide to contextual targeting in advertising

When prospects confront an equipment issue such as an expiring warranty, rising maintenance costs or the desire to expand with new equipment, they usually begin researching online for solutions. When they are in this awareness stage of the buyer’s journey, it’s imperative to get in front of them with highly relevant ads as the number […]

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Article Marketing & Sales

Weathering the downturn with lessons from the Great Recession

The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and economic stability. Marketers and business owners emerged from that recession having learned some key lessons that […]

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Article Marketing & Sales

Why you should advertise during a downturn, and how to do it right

The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]

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Article Marketing & Sales

Marketing in the age of the coronavirus pandemic

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]

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Article Marketing & Sales

3 Ways to Stop Wasting Good Leads

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]

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Article Marketing & Sales

Better Targeting & Sales Performance on Facebook

The end goal of any e-commerce website is to make sales, right? Well, is your business doing everything it can to make that happen? You may be attracting a lot of visitors to your website, but are those people likely to buy? If so, are you making it easy for them to find exactly what […]

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Article Recruiting

The Currency of Fleet Reputation

Listen to the article: In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for X amount […]

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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]