Advertising | Randall Reilly - Part 18
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Article Marketing & Sales

5 Easy Ways to Build Your Brand’s Facebook Page

By now, you’ve probably already started marketing through Facebook, and you probably recognize it as a great marketing tool. No other platform can give you such unprecedented access to almost a billion people, and then allow you to engage with them individually. Facebook is powerful, unique, and the perfect tool for marketers, but only if you understand […]

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Article Marketing & Sales

Coca-Cola and the Case for B2B Content Marketing

In our super connected world, the value of engaging your audience through content can’t be overstated. More and more, companies are changing from traditional outbound advertising to content creation to power their marketing strategy. Coca-Cola highlights their shift to content marketing in the first of a two part video series entitles Content 2020. If you’ve […]

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Article Marketing & Sales

Why is geotargeting important for trucking dealers?

Up until a few years ago, all advertising was spray-and-pray. You put your advertisements in a bunch of magazines and trade publications that your audience read, and you hoped that you would get some engagement. Now, thanks to the internet, you can closely target your audiences to increase engagement and gather highly qualified leads. As […]

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Article Marketing & Sales

4 Timeless Marketing Lessons from Don Draper and David Ogilvy

You probably know the names from the golden age of advertising: Bill Bernbach, Neil French, George Lois, and Draper Daniels. The men who shaped the way we view advertisements today. David Ogilvy, one of the most famous ad men from the 50’s and 60’s, is known as “The Father of Advertising.” Some of his most […]

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Article Marketing & Sales

5 Trends in Construction Dealer Marketing

In January 2014,  EDA (a Randall-Reilly data product) and AED (Associated Equipment Distributors) partnered on a survey investigating construction equipment dealer marketing practices.  The following is an abstract of the survey report, 2014 Benchmarks and Trends in the Construction Industry. To download the complete report, click here. More than half of dealers surveyed plan to […]

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Article Marketing & Sales

Marketing Without a Marketing Staff

Marketing in many construction equipment dealerships languished as a result of the recent recession. Now that the market is coming back, sales managers, business owners and other staff are trying to pick up the pieces. How can you get marketing going again without a marketing staff? Here are some ideas to explore. 1) Prioritize and […]

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Article Marketing & Sales

3 Things You Need to Know About Impressions

From high atop Marketing Mountain, impressions once reigned as king. As long as someone looked, then your job as a marketer was done. As has been said in a million blogs before, “The internet changed that.” New metrics have risen to prominence. Rather than being satisfied with impressions, the modern marketer must pay heed to […]

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Infographics Marketing & Sales

INFOGRAPHIC: How is the trucking industry consuming information?

Marketing should be as simple as setting up an email campaign, sending it out, and then waiting for the uproariously positive and voluminous response to come rolling in. Well, maybe it’s not always like that. But knowing your audience’s preferred devices, active hours online, or even attitudes towards things like QR codes can help you […]

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Article Marketing & Sales

Best Marketing Ideas Ever!

1. Social media is a waste of time. There is no ROI for social media! Do you want your company to look like a tweeting tween that is obsessed with selfies and Candy Crush? Perhaps social media can drive a little traffic to your website. But is it really worth paying someone to maintain Facebook […]

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Article Marketing & Sales

How Top Equipment Dealers Use Video to Promote their Business

Is it time for construction equipment dealers to jump on the video bandwagon? Evidence is mounting that video is a great way to sell construction equipment, parts and service. A recent AED|EDA Marketing Report showed 55% of dealers use video. Of those, 37% rate video “very effective” – second only to websites, open houses, and […]