Advertising | Randall Reilly - Part 2
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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 1) – VIDEO

In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as yours. To catch a potential customer’s attention you have to stand out. How exactly can you do that in such a jam packed and competitive […]

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Article Marketing & Sales

The Modern Dealership Salesman

Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for a different breed of buyers than the buyers of the past. Thanks to the internet, buyers no longer depend on dealers to educate them on […]

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Marketing & Sales Video

3 Ways to Use UCC Data to Find Prospects – VIDEO

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data from all 50 states, verify it for accuracy through several sources, and using experience gathered over several decades, amend the data to add useful information […]

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Marketing & Sales Video

How Seasonality Affects Your Equipment Sales – VIDEO

There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business and knowing when prospects […]

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Article Marketing & Sales

Data’s Role in Your Dealer Strategy

Listen to the article: Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes to your prospects, the territories you cover, your market in general, there are just too many unknowns. In this day and age, it is impossible […]

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Article Marketing & Sales

The Influence You Did Not Know You Had Over the Buyer’s Journey

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did they see […]

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Marketing & Sales Video

How to be More Data-Driven in Your Marketing – VIDEO

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different marketing tactics to attract buyers. But what’s the most effective way to reach people? Is there a tool to get the most out your efforts […]

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Marketing & Sales Video

The Importance of Being Mobile-First – VIDEO

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]

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Article Marketing & Sales

Identifying Heavy Equipment Buyers

Listen to the article: Today’s equipment dealers face a difficult task. Not only are they competing with other dealers for business, but they must also continue to evolve how they operate in order to effectively reach the prospects they are after. Innovations in technology have allowed buyers more access to information than ever before. This […]