aftermarket | Randall Reilly
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Article Marketing & Sales

Marketing Advice for Reaching the Trucking Aftermarket

Two of our brands — Truck Parts & Service and Successful Dealer — cover the aftermarket truck parts industry with great depth and acumen. As a result, they’ve both developed loyal followings and engaged audiences who know the trucking aftermarket better than anyone. To gain a better understanding about our aftermarket audience, we conduct a yearly […]

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Article Marketing & Sales

Truck Sales Are Down. What’s Your Plan?

These are tender, turbulent times. Everybody’s nervous. And why shouldn’t we be? We might be staring down the barrel of another recession. Autonomous vehicles are coming, but no one knows exactly when. Everyone’s on edge about the election, the economy, our crumbling infrastructure, and in my case, the Miami Dolphins. WHAT’S THE PLAN THERE GUYS???!!! […]

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Article Marketing & Sales

3 Ways Data Can Grow A Commercial Truck Parts & Service Business

Selling more aftermarket parts and service is all about solving a problem for the fleets and owner-operators in your area. But a pile of big picture data about common CSA violations, causes of breakdowns/downtime, or even market share for each OEM isn’t really helpful. Parts & Service distributors don’t need to know about what fleets […]