agriculture data | Randall Reilly
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Create More Dealership Business with Content

Listen to the article: Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any dealership. However, dealers mustn’t forget that new customers and equipment sales aren’t the only revenue stream. Repeat business can be just […]

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Article Marketing & Sales

Your Sales Team Must Embrace Data

Listen to the article: Throughout my time here at Randall-Reilly we’ve been lucky enough to be welcomed into to various dealerships and fleets to see how they run from day-to-day. One continual thing we run into is this struggle of trying to get sales teams to actually use the data that’s available. And that can […]

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Article Marketing & Sales

National Farm Machinery Show Post-Mortem: Q&A with Andy Wilhelm

Just last month countless farmers and over 860 exhibitors invaded the Kentucky Exposition Center as Louisville, played host to the world’s largest indoor farm show: the National Farm Machinery Show. Cutting-edge industry technology and equipment were on display as well as more than a dozen seminars covering a range of agricultural topics over the course […]

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Article Marketing & Sales

Agriculture Industries Marketing Data

The agriculture industry has begun to change at an incredible pace. Farmers are becoming more interconnected than ever before and using new innovative techniques and equipment. With so many innovations happening at such a rapid pace, agriculture OEM’s are always trying to stay ahead of the curve to better provide their customers with the equipment […]

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Article Marketing & Sales

Marketing to the 21st Century Farmer

Much like the rest of the world, farming is evolving at a very rapid pace. As we’ve touched on before in the article, More Farmers Are Online Than Ever Before, Are You Doing All You Can to Target Them?, technology allows marketers and original equipment manufacturers (OEM’s) to reach out to farmers in new and exciting […]

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Article Marketing & Sales

More Farmers Are Online Than Ever Before. Are You Doing All You Can to Target Them?

We depend on farmers to grow and produce our foods just as much today as we ever have. However, the most recent ag census indicates something strange is happening. From 2007 to 2012 there was a 4% drop in the number of active farmers. In addition to the total number of farmers falling, the average age […]

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Are You Looking For the Right Farmers?

We all know farmers are important, but sometimes the magnitude of just how important they are can be forgotten. Agriculture and those industries dependent upon it comprised 5.5% of the total United States GDP in 2015, with farming itself accounting for 1% of that number. That 1% translated into over 136 billion dollars. Source: USDA The Farmers’ […]

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Article Marketing & Sales

What’s the Value of Data in the Agriculture Industry?

According to how much you pay attention on business sites or social media like LinkedIn, you’ve probably seen something about big data. A lot of people are talking about how companies are using it and how it can impact your business. But do you really need big data? The short answer is no. You don’t […]