With many businesses hitting the pause button during the coronavirus pandemic, it’s more important than ever to use data to inform your marketing and sales strategies. EDA and RigDig, which… read more →
In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with your audience and not strike the wrong note or appear… read more →
In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But… read more →
In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as… read more →
Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for… read more →
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data… read more →
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch… read more →
Listen to the article: Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes… read more →
The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different… read more →
Listen to the article: All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great… read more →