Listen to the article: All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great… read more →
Listen to the article: There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you,… read more →
Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial… read more →
Listen to the article: I once saw an interesting definition of the word ‘goal’. It was defined as the destination of a journey. That definition applies very much to marketing.… read more →
Listen to the article: Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with.… read more →
Listen to the article: Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health… read more →
When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or… read more →
Just last month countless farmers and over 860 exhibitors invaded the Kentucky Exposition Center as Louisville, played host to the world’s largest indoor farm show: the National Farm Machinery Show.… read more →
I was at an event recently and listened to a presentation by Jay Acunzo, award-winning podcaster and keynote speaker. A video of that presentation is featured below. I thought he… read more →
The agriculture industry has begun to change at an incredible pace. Farmers are becoming more interconnected than ever before and using new innovative techniques and equipment. With so many innovations… read more →
