agriculture | Randall Reilly - Part 2
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Article Marketing & Sales

4 Ways Seasonality Affects Equipment Sales

Listen to the article: There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business […]

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Marketing & Sales Video

The Importance of Brand Loyalty – VIDEO

Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial in today’s market. But what is brand loyalty? Today’s video will cover what brand loyalty is and tell you how you can use it to […]

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Article Marketing & Sales

What’s Your Definition of a Marketing Goal?

Listen to the article: I once saw an interesting definition of the word ‘goal’. It was defined as the destination of a journey. That definition applies very much to marketing. The journey between the start of your marketing efforts and your destination—your company’s overall goal of revenue growth—can seem like a very long one. Thankfully, […]

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Article Marketing & Sales

Sell Your Dealership, Not a Brand

Listen to the article: Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with. Whether you’re a dealer in the agriculture or construction industry, you need to make sure that your customers know they’re buying more than just a […]

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Article Marketing & Sales

Create More Dealership Business with Content

Listen to the article: Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any dealership. However, dealers mustn’t forget that new customers and equipment sales aren’t the only revenue stream. Repeat business can be just […]

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Article Marketing & Sales

Keeping the Focus on Your Ultimate Trade Show Goal: Generating Leads

When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or even making the booth itself as visually exciting or entertaining as possible. It may seem like a sufficient effort and the evidence may be in […]

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Article Marketing & Sales

National Farm Machinery Show Post-Mortem: Q&A with Andy Wilhelm

Just last month countless farmers and over 860 exhibitors invaded the Kentucky Exposition Center as Louisville, played host to the world’s largest indoor farm show: the National Farm Machinery Show. Cutting-edge industry technology and equipment were on display as well as more than a dozen seminars covering a range of agricultural topics over the course […]

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Article Marketing & Sales

Finding What Works for Your Audience in Marketing

I was at an event recently and listened to a presentation by Jay Acunzo, award-winning podcaster and keynote speaker. A video of that presentation is featured below. I thought he brought up some great points. If you don’t want to watch the video, I’ll summarize for you: He speaks on how we live in a […]

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Article Marketing & Sales

Agriculture Industries Marketing Data

The agriculture industry has begun to change at an incredible pace. Farmers are becoming more interconnected than ever before and using new innovative techniques and equipment. With so many innovations happening at such a rapid pace, agriculture OEM’s are always trying to stay ahead of the curve to better provide their customers with the equipment […]

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Article Marketing & Sales

Marketing to the 21st Century Farmer

Much like the rest of the world, farming is evolving at a very rapid pace. As we’ve touched on before in the article, More Farmers Are Online Than Ever Before, Are You Doing All You Can to Target Them?, technology allows marketers and original equipment manufacturers (OEM’s) to reach out to farmers in new and exciting […]