agriculture | Randall Reilly - Part 3
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Article Marketing & Sales

More Farmers Are Online Than Ever Before. Are You Doing All You Can to Target Them?

We depend on farmers to grow and produce our foods just as much today as we ever have. However, the most recent ag census indicates something strange is happening. From 2007 to 2012 there was a 4% drop in the number of active farmers. In addition to the total number of farmers falling, the average age […]

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Article Marketing & Sales

Are You Looking For the Right Farmers?

We all know farmers are important, but sometimes the magnitude of just how important they are can be forgotten. Agriculture and those industries dependent upon it comprised 5.5% of the total United States GDP in 2015, with farming itself accounting for 1% of that number. That 1% translated into over 136 billion dollars. Source: USDA The Farmers’ […]

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Article Marketing & Sales

Using UCC Data to Boost Sales and Marketing

When I was a young man, I loaned — with great fear and hesitation — my favorite Transformers toy to my best bud across the street. Looking back, I should have drafted up an agreement clarifying my ownership of said property (“Vintage G1 Optimus Prime”), stating the terms of our loan agreement. If I only […]

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Article Marketing & Sales

The End (of the Year) Is Nigh. Time to Reflect, and Plan

As we careen toward the close of another year, it’s time to start thinking about preparation for 2017 and beyond. Regardless of when your fiscal year ends, the new year offers an opportunity for reflection, evaluation, and strategizing. How’d you do in 2016? Did you get out-hustled by any competitors, or cede a chunk of […]

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Article Marketing & Sales

Using Data to Guide Industry Outlook Predictions

If you could have one superpower, what would it be? Flying? X-ray vision? Come on that’s weak. How about predicting the future? Now we’re talking. You might not be the next Nostradamus, Professor Xavier, Zoltar (from Big), or even Nate Silver, but you have predictive power at your disposal. Data can give you insight as […]

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Article Marketing & Sales

Everybody Needs Data

You might’ve heard the song “Everybody Needs Love,” or one of the many musical variations of that obvious assertion. We’re here today with a new tune (more of a blog article, really) that sings the praises of another vital, only slightly less romantic need. It’s called “Everybody Needs Data.” If the Billboard charts have any […]

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Article Marketing & Sales

What’s the Value of Data in the Agriculture Industry?

According to how much you pay attention on business sites or social media like LinkedIn, you’ve probably seen something about big data. A lot of people are talking about how companies are using it and how it can impact your business. But do you really need big data? The short answer is no. You don’t […]