analytics | Randall Reilly - Part 12
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Article Marketing & Sales

4 Tips for Prioritizing Your Marketing for ROI

You have a million events, ads and close dates, ship dates, sales support, the president of your company wants a presentation . . . You stay awake at night thinking about all the ways you should be updating the website. How is your search ranking? Which keywords should you be targeting? Content marketing? THEN, you’re […]

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Article Marketing & Sales

4 Reasons Why Your Marketing Generated Leads Are Terrible

This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing has been raging as long as there have been stone tablets advertising a sale on Mastodon fur and sales guys trying to move enough Mastodon-related products to feed their families. But just because this battle […]

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Article Marketing & Sales

3 Easy Steps to Measuring the ROI for a Trucking Industry Event

If your job is to market to the trucking industry, you know that events are a key part of any integrated marketing plan. But attending an event can be expensive. In addition to the space at the show, which can be thousands on its own, you have to worry about the cost of displays, collateral, […]

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Article Recruiting

How to Recruit More Truck Drivers for Less Money

If you recruit drivers for a living and went into work tomorrow and told everyone you figured out a way to recruit more drivers for less money,  you wouldn’t find yourself carried around on your co-workers’ shoulders like you just hit the winning home run in the championship game? Of course. But it isn’t quite that […]

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Article Recruiting

The Most Important Metric to Track When Recruiting Truck Drivers

I know I should bury the lead so that you read the entire way down the page, but I can’t help myself. Cost Per Hire (CPH) is the most important metric for a recruiter to track. How do you figure out your cost per hire? Of course, that is easy. Take the amount you spent […]

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Article Marketing & Sales

Top 3 Metrics Your Marketing Department MUST Track

We all know that solid data is the foundation of solid decision making. If only it were that simple. A tool like Google Analytics or your marketing automation platform will track a plethora of numbers for you. Bounce rates, unique visitors, average time on page, page views, social shares, comments, form submissions, leads generated, and […]