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3 Ways COVID-19 Changed the Way You Should Market

COVID-19 has changed our personal and professional lives. To sustain sales momentum, it’s key to make sure your marketing strategy changes with the way your buyers shop. Here are three ways COVID-19 has changed B2B marketing. 1. Digital marketing is more important than ever In a study regarding the effect of COVID-19 on B2B marketing […]

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3 tips to differentiate your marketing from competitors

B2B buyers spend months researching purchases before making a decision. In that time, companies without a strong marketing presence or differentiation blend in with the pack, leading the buyer to choose a brand that stands out from all the rest.  Make sure that you do with these 3 tips. How to differentiate your B2B marketing […]

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4 B2B marketing trends you need to know for 2022

Marketers must always be ready to adjust to the needs of the customers, especially B2B buyers, who make larger purchases and spend more time making decisions. To stay on top of your game, you’ll need to factor in these four popular marketing trends that will likely gain even more traction in 2022. 4 B2B marketing […]

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How to align your marketing strategy with the buyer’s journey

To be effective, your marketing must not just reach your prospects; it has to align with the individual states of the buyer’s journey to influence them. To properly align with the buyer’s journey, you also need to make sure you understand exactly what your buyer is going through. How to understand the buyer’s journey While […]

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3 marketing tactics you don’t expect will work

Some marketing tactics may seem off limits thanks to an “old school” perception or even past misuse, but that doesn’t mean they’re not going to work for you. Take your lead generation or customer retention efforts to the next level with these three marketing tactics that others may pass over, but you know to be […]

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Supercharge your ad engagement with the power of contextual targeting

Data-driven digital advertising often comes with the promise of highly tailored, conveniently placed ads that hit all the right targets. If that sounds too good to be true, don’t worry. It’s not. Contextual targeting fulfills that promise by placing ads based on the content found on a webpage. Learn how to use this strategy to […]

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How to use humor in B2B marketing

Humor in B2B marketing may not seem like the most obvious choice for a campaign tactic, but it’s more helpful than many realize. Take the hilarious “Did you mean MailChimp?” campaign in 2017. MailChimp partnered with the true-crime podcast Serial and ran an audio ad in 2014 featuring several street goers reading lines and saying […]

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5 B2B marketing myths debunked

Spending your life as a shopper in the business-to-consumer, or B2C, space may color your thoughts on what business-to-business marketing is like, but it shouldn’t. Here are five B2B marketing myths that could be holding you back. Myth 1. B2B is nothing like B2C Truth: Seventy-one percent of B2B purchases are made by a formal […]

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3 things you need to do to boost consumer engagement

Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of consumers feel engaged with B2B companies. Why should that matter to you? Successfully engaging with consumers reaps several benefits, including: 50% higher revenue/sales 33% higher likelihood of being the consumer’s first choice when doing business […]

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Weathering the downturn with lessons from the Great Recession

The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and economic stability. Marketers and business owners emerged from that recession having learned some key lessons that […]