B2B | Randall Reilly
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Article Marketing & Sales

3 things you need to do to boost consumer engagement

Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of consumers feel engaged with B2B companies. Why should that matter to you? Successfully engaging with consumers reaps several benefits, including: 50% higher revenue/sales 33% higher likelihood of being the consumer’s first choice when doing business […]

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Article Marketing & Sales

3 ways to steer your business through the coronavirus pandemic

Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are strategies to help you stay laser-focused on your top clients, sharpen how you prospect for new business and fine-tune internal and external messaging. 1. Focus […]

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Article Marketing & Sales

Intercept buyers with highly targeted connected TV ads

Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable ad to targeted buyers while they stream their favorite shows or play their favorite video games. Using addresses from our verified B2B purchase data along […]

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Article Marketing & Sales

3 Ways to Stop Wasting Good Leads

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]

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Article Marketing & Sales

Four Scintillating Reasons to Consider Account-Based Marketing

Account-based marketing (ABM) is so hot right now. It’s nothing new, really, but marketers are scrambling to adopt a comprehensive ABM approach to doing business, which encompasses elements of content marketing, automation, segmentation, personalization, data analysis, retargeting, customer experience, and alignment with sales. You can see how interest in ABM continues to climb. Here’s how […]

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Article Marketing & Sales

The Four ‘Friendlys’ of Content Marketing

Content marketing is many things to many people, but there are certain core content concepts to keep consistent across the board. Today we’re talking about four in particular. Regardless of what kind of content you’re creating, these four ‘friendlys’ are prerequisites. Mobile-Friendly   In 2011, 35% of all U.S. adults had a smartphone. Today, that […]

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Article Marketing & Sales

Coca-Cola and the Case for B2B Content Marketing

In our super connected world, the value of engaging your audience through content can’t be overstated. More and more, companies are changing from traditional outbound advertising to content creation to power their marketing strategy. Coca-Cola highlights their shift to content marketing in the first of a two part video series entitles Content 2020. If you’ve […]

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Article Marketing & Sales

B2B Editors Take Off the Kid Gloves

Advertisers played a large role in what content we produced. For decades, B2B journalists and marketers have had a mostly comfortable relationship: We reported on your positive news – new product introductions, plant openings, interviews with executives – but stayed mostly well away from anything with a whiff of negativity. Our role then was to […]