There was a time when figuring out the whole copy/paste thing on a computer was a big deal to me. Now that I have some knowledge about digital advertising, I… read more →
According to the 2012 Trucking Connectivity Report more than 65% of drivers access the internet via mobile devices at least once a day. More than 72% of owner-operators and 77%… read more →
Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and… read more →
When we talk about online advertising with clients, there tends to be an immediate association with the pop-up, circa 2003. You of course remember those pesky things. We all closed… read more →
Most carriers understand the importance of brand awareness with drivers. Most do a pretty good job with it. While brand awareness is extremely important, impressions alone are not enough to… read more →
It’s time for the long awaited 5th installment of the display series. Hopefully you’re not thinking Rocky, Fast and Furious, or the Saw franchise. Even though this is a marketing… read more →
For those of you who missed last week’s blog on banner display click here. But here is a short review. Online banner display has the potential for great value with… read more →
What makes online banner display so great? Nothing . . . unless you target. Without targeting, banner display is essentially a billboard along the highway. Sure a lot of people… read more →