banner display | Randall Reilly
Categories
Article Recruiting

Getting Back to Basics: Banner Display for Driver Recruiting 101

There was a time when figuring out the whole copy/paste thing on a computer was a big deal to me. Now that I have some knowledge about digital advertising, I often forget where I used to be. It is very easy to forget that not everyone knows what CPC means or what a display network […]

Categories
Article Marketing & Sales

Are your campaigns mobile-ready?

According to the 2012 Trucking Connectivity Report more than 65% of drivers access the internet via mobile devices at least once a day. More than 72% of owner-operators and 77% of fleet executives  reported the same. Whoever you’re wanting to reach in the trucking industry, odds are they are getting online, checking their emails, updating […]

Categories
Article Marketing & Sales

Banner Display Glossary for Trucking and Construction

Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and efficiently. Take advantage of the measurable tools and platforms that are available to you. Targeting correctly will allow you to find quality leads, expand your […]

Categories
Article Marketing & Sales

Do your customers trust online advertising?

When we talk about online advertising with clients, there tends to be an immediate association with the pop-up, circa 2003. You of course remember those pesky things. We all closed them as quickly as possible and installed software to block them. Nobody wanted to click on them. If you did, you risked a virus or […]

Categories
Article Recruiting

Lead Nurturing for Driver Recruiting

Most carriers understand the importance of brand awareness with drivers. Most do a pretty good job with it. While brand awareness is extremely important, impressions alone are not enough to capture every driver you need. Many drivers will need multiple touch points before they will commit to driving for a company. This is where lead […]

Categories
Article Marketing & Sales

Banner Display, Part V: How Can You Expand Your Audience?

It’s time for the long awaited 5th installment of the display series. Hopefully you’re not thinking Rocky,  Fast and Furious, or the Saw franchise. Even though this is a marketing blog, I think I can do better than the 5th installment of the aforementioned films. It has been a while since the last post on banner […]

Categories
Article Marketing & Sales

Banner Display, Part II: Target the Right Device

For those of you who missed last week’s blog on banner display click here. But here is a short review. Online banner display has the potential for great value with one glaring caveat. You must be able maximize your budget by targeting only your prospects. Without this crucial step you will get an influx of […]

Categories
Article Marketing & Sales

Banner Display, Part 1: Target or Go Home

What makes online banner display so great? Nothing . . . unless you target. Without targeting, banner display is essentially a billboard along the highway. Sure a lot of people see it, but most don’t care, and it tends to be expensive. Targeting is a nice concept, but what does it mean to target your […]