Ah, millennials. So elusive, unpredictable, and sought after. Every business, industry (and political party) on earth seems to be agonizing over how best to reach and resonate with this mercurial generation. The trucking world has had a notoriously difficult time attracting millennials, which has generated no small amount of hand-wringing. The industry is struggling to […]
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Driver Appreciation Ideas
In an effort to get a bit more mileage out of the recent “Truck Driver Appreciation Week” — which should ideally be more of a year-round kind of thing — we wanted to devote some space to trucker gratitude. They toil under stressful, often harsh conditions, and they deserve genuine, tangible shows of appreciation. Whether […]