big data | Randall Reilly
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Mining Data to Hit Paydirt

I’m a fan of the show Gold Rush. It’s a bit silly and melodramatic, but the process of mining for gold is captivating. So much heavy machinery, strategy, risk, engineering, hard work and investment (or in the case of the show, also posturing for the camera, slamming your hardhat, yelling at your crew, etc.) — […]

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Article Marketing & Sales

3 Tips to Find Your Audience With EDA

Growing your bottom line revenue is the ultimate goal for any business. But it can be a major challenge, especially when you don’t know the best ways to go about it. Even worse is when the techniques you use fail to yield the desired results. There are a lot of different ways to find prospects […]

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Article Marketing & Sales

Construction Equipment Consumption up 8% in March

In March, consumption of new construction equipment increased 7.8% compared to March 2014. Additionally, first quarter sales are up 18.1% year-over-year compared to Q1 2014.   As a result, equipment consumption is now 73% of the peak March volume set in 2006. And for the first time since 2008, equipment sales are above the March 10-year […]

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Article Marketing & Sales

Is Data on the Trucking Industry Really Worth the Investment?

You see this question a lot. Usually termed something like “Is big data really worth the investment?” However, since you’re selling equipment to the trucking industry, it should probably be termed like this: “Is data on the trucking industry really worth the investment?” The short answer is yes. To drive revenue for your business, you […]

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Article Marketing & Sales

Big Data or Smart Data: EDA Steps Up Their Game

No doubt the world of marketing is increasingly becoming a data-driven one. Sadly, not all data is created equal. There are so many sources and different types of data, making sense of it all becomes an arduous task. When diving into the world of data, there is one glaring caveat that must be addressed: money. […]

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Article Marketing & Sales

3 Ways Big Data Can Help you Market to the Construction Industry

We all hear the term “big data” thrown around a lot these days. Since people talk about it so much it must be really important, right?Companies like Google are making hundreds of millions of dollars a month serving ads that use a vast database of behavioral data. Unfortunately, knowing all of this doesn’t help you […]