Whether your company is B2C or B2B, brand equity development is crucial to its success. That’s because it provides your business with the strategies it needs to improve awareness, gain new customers, and ensure it’s continuing to deliver on your marketing and sales objectives. But there are some key elements to brand development that are important to understand before you dive in. That includes how it differs from branding and the best way to accomplish your brand equity development plan.
Driver recruiting is all about getting the drivers. The constant struggle to fill seats can help distract fleets from digging into one of the most effective tools at their disposal: effective branding.
Brand awareness is the foundation of business growth. Without prospects knowing who you are, how do you expect them to convert into customers? In fact, customers are twice as likely to purchase from brands that are in the initial consideration set than brands that are considered late in the buyer’s journey. By using valuable insights […]
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
Who are your favorite types of people to be around? Do you gravitate toward folks who give and share freely, without strings — or those who always seem to have some kind of ulterior motive? We all know people who only pop up when they need something from you… Most of us prefer to surround […]
HELLO. I AM A ROBOT. WOULD YOU LIKE TO PURCHASE MY SERVICES. This is what most sales pitches sound like to me. Light on personality, imagination and personalization, heavy on pushy, salesy jargon. More talking than listening. It takes effort, planning and coordination, but you need to find ways to humanize your marketing. It’s […]
Saying you’re busy is an understatement. Different people are pulling you in a million different ways with dozens of different tasks. And they’re all urgent. Sometimes it feels like you’re always playing catchup. Before you drown in a sea of work, you need to stop and think. How much of what you’re doing is actually […]
One of the key goals for many marketers is to increase and measure brand awareness for their company. It’s an important function of marketing, but is often considered a fluff or academic exercise by the uninitiated. However, building brand awareness is essential. People are more likely to buy from names they trust and identify with. […]