As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy… read more →
I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor… read more →
Why does it take a stranger multiple conversations and a lot of time spent with you to share personal information or feel comfortable with you? It’s because they don’t know… read more →
The way people consume content is changing. We are no longer tied to a television or radio on a set schedule. Not only are there more platforms available to us,… read more →
We all know that Facebook has become a major force in today’s world. From communicating with Facebook Messenger, entertainment with the Facebook Watch tab, to buying and selling with Facebook… read more →
You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million words? Visuals have the power to get a message across… read more →
As long as there have been products to sell, there have been people working on ways to entice potential customers to buy those products. It’s nothing new. Painted advertisements and… read more →
Today’s consumers have a plethora of choices of available to them for virtually every need or want they may have. With so much competition and unprecedented access to companies thanks… read more →
What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and… read more →
In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and… read more →