business | Randall Reilly
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Article Marketing & Sales

4 Fantastic EDA Features

We have an impressive team of geniuses, experts, and all-around great folks working behind the scenes on EDA to make it an indispensable hub for business intelligence and data-driven solutions for those who buy, sell, or finance equipment. They’re always developing new capabilities and optimizing existing features that can give your business a huge competitive […]

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Article Marketing & Sales

4 Reasons to Run a Performance Marketing Campaign

In so many ways, we’ve become a performance-based nation. Whether you’re talking football, trucks, music, academics, or business — or just comparing shiftless millennial children with your neighbor — we obsess over ‘performance.’ What’s your bottom line? How many titles have you won? What’s your GPA? Cut to the chase — how did the campaign […]

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Article Marketing & Sales

What’s Your Win?

What does your morning routine look like? How do you start off each day? Most people smack the snooze, pour the coffee, get dressed, and venture into the world without too much consideration. Or strategy. We’re not inclined to start off each day with targeted, measurable thoughts. (Doughnut orders notwithstanding.) We tend to be reactive […]

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Article Marketing & Sales

Building Multi-Channel, Conversion-Based Campaigns

Multi-channel marketing sounds fancy, but it’s essentially just ‘interaction with prospects through various platforms.’ A nicer way to put that might be ‘sharing your story through multiple, effective mediums.’ This is something we do every day as human beings. We are naturally multi-channel communicators. When we interact, we use body language, gestures, intonations, and facial […]