buyer persona | Randall Reilly
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Article Marketing & Sales

7 things you need to know about buyer personas

Michael is a white, middle-aged vice president at a family-owned trucking company with more than 175 trucks in its fleet. His pain points include regulations, labor, technology and economic conditions in the market. Always seeking to improve and grow the company, Michael’s strong sense of market conditions informs the decisions he makes, especially when it […]