construction dealership | Randall Reilly
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Article Marketing & Sales

Top 6 Marketing Resources for Dealers

Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]

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Article Marketing & Sales

Construction Dealership 101: Using Geo-Targeting to Improve Search Performance

If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead generation. There may be millions of contractors, construction firms, dealers, and OEMs across the country, but you only need to reach a small percentage of those people. Otherwise you’re wasting money. There are a lot […]