construction equipment marketing | Randall Reilly
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Article Marketing & Sales

Is the Future of Construction All Electric?

The environmental movement has grown in scope and momentum year after year. There is a big push to come up with eco-friendly alternatives to fossil fuels and the machinery they currently power. Electric engines seem to be at the forefront of this latest thrust. When people think about electric engines, most jump right to cars, […]

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Article Marketing & Sales

5 Trends in Construction Dealer Marketing

In January 2014,  EDA (a Randall-Reilly data product) and AED (Associated Equipment Distributors) partnered on a survey investigating construction equipment dealer marketing practices.  The following is an abstract of the survey report, 2014 Benchmarks and Trends in the Construction Industry. To download the complete report, click here. More than half of dealers surveyed plan to […]

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Article Marketing & Sales

3 Ways Big Data Can Help you Market to the Construction Industry

We all hear the term “big data” thrown around a lot these days. Since people talk about it so much it must be really important, right?Companies like Google are making hundreds of millions of dollars a month serving ads that use a vast database of behavioral data. Unfortunately, knowing all of this doesn’t help you […]

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Article Marketing & Sales

Does Your Construction Equipment Dealership Really Need Marketing Automation?

“No” seems like the obvious answer. A construction dealership isn’t looking to reach a mass market or to educate the public in general. Selling a piece of construction equipment requires a good relationship with clients and prospects and a good knowledge of your market and industry. All of that is true, but what you might […]