construction industry | Randall Reilly - Part 2
Categories
Article Marketing & Sales

Identifying Heavy Equipment Buyers

Listen to the article: Today’s equipment dealers face a difficult task. Not only are they competing with other dealers for business, but they must also continue to evolve how they operate in order to effectively reach the prospects they are after. Innovations in technology have allowed buyers more access to information than ever before. This […]

Categories
Article Marketing & Sales

Dealerships’ Problem with Used Equipment

Listen to the article: All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great source of revenue for heavy equipment dealerships. Regardless of whether you focus on trucking, construction, or agriculture, there is a demand for used equipment. It’s […]

Categories
Article Marketing & Sales

4 Ways Seasonality Affects Equipment Sales

Listen to the article: There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business […]

Categories
Marketing & Sales Video

The Importance of Brand Loyalty – VIDEO

Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial in today’s market. But what is brand loyalty? Today’s video will cover what brand loyalty is and tell you how you can use it to […]

Categories
Article Marketing & Sales

What’s Your Definition of a Marketing Goal?

Listen to the article: I once saw an interesting definition of the word ‘goal’. It was defined as the destination of a journey. That definition applies very much to marketing. The journey between the start of your marketing efforts and your destination—your company’s overall goal of revenue growth—can seem like a very long one. Thankfully, […]

Categories
Article Marketing & Sales

Sell Your Dealership, Not a Brand

Listen to the article: Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with. Whether you’re a dealer in the agriculture or construction industry, you need to make sure that your customers know they’re buying more than just a […]

Categories
Article Marketing & Sales

You May Only Get One Chance at the Top of the Funnel

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]

Categories
Article Marketing & Sales

Marketing to the Facebook Fixation

Listen to the article: You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to the social media platform to reach their target audiences. Facebook has responded by adding all sorts of ad types, custom audiences, […]

Categories
Article Marketing & Sales

Reaching Your Ideal Prospect Online

Listen to the article: Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending somewhere in the range of 24 hours a week online in some fashion. And that number is from early 2018. Our dependance and love for all things internet is only going […]

Categories
Article Marketing & Sales

Keeping the Focus on Your Ultimate Trade Show Goal: Generating Leads

When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or even making the booth itself as visually exciting or entertaining as possible. It may seem like a sufficient effort and the evidence may be in […]