construction industry | Randall Reilly - Part 7
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Article Marketing & Sales

How-To: Construction Dealer Video Marketing

Part 1 of 2: Video Production   Video marketing is nothing new. Marketers have been using video to showcase goods and services since the late 40’s when TV broadcasts went mainstream. The difference between then and now? The cost of video production then was cost prohibitive; today, it’s virtually free. As recently as just a […]

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Article Marketing & Sales

Construction Equipment Consumption up 26% in June

In June, consumption of new construction equipment increased 26.3% compared to June 2013. Additionally, in 2014 sales are up 23% year-over-year. As a result, equipment consumption is now 48.8% of the peak June volume set in 2006. And for the first time since 2008, equipment sales are above the May 10 year average. To view […]

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Article Marketing & Sales

Construction Equipment Consumption Up 20% in May

In May, consumption of new construction equipment increased 20.2% compared to April 2013. This continues a trend of May double digit growth year-over-year since 2010. Additionally, in 2014 sales are up 20% year-over-year. As a result, equipment consumption is now 62.3% of the peak May volume set in 2006. And for the first time since […]

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Article Marketing & Sales

Construction Equipment Consumption Up 24% in April

In April, consumption of new construction equipment increased 24.2% compared to April 2013. This continues a trend of April double digit growth year-over-year since 2010. Additionally, as of Q1 2014, sales are up 17.5% compared to the same period last year. As a result, equipment consumption is now 63% of the peak April volume set […]

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5 Trends in Construction Dealer Marketing

In January 2014,  EDA (a Randall-Reilly data product) and AED (Associated Equipment Distributors) partnered on a survey investigating construction equipment dealer marketing practices.  The following is an abstract of the survey report, 2014 Benchmarks and Trends in the Construction Industry. To download the complete report, click here. More than half of dealers surveyed plan to […]

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Ten Best (FREE) Mobile Apps for Construction Dealers

Expanding communication between jobsite, dealership offices, and customers is a key benefit of using mobile devices. According to a survey conducted by technology company CDW, respondents believe mobile devices offer competitive advantages and efficiency. The modern dealer sales team has reps in the field sending secure e-mail messages, viewing and interacting with customer relationship management […]

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Using YouTube to Reach the Construction Industry

Hopefully, you understand that the good old days of Mad Men style advertising and marketing are long gone. If you didn’t then let’s clear it up. You don’t have to sit around at a bunch of drafting boards creating advertisements. No more relying solely on print advertisements to connect with your customer base. Welcome to […]

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Marketing Without a Marketing Staff

Marketing in many construction equipment dealerships languished as a result of the recent recession. Now that the market is coming back, sales managers, business owners and other staff are trying to pick up the pieces. How can you get marketing going again without a marketing staff? Here are some ideas to explore. 1) Prioritize and […]

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Article Marketing & Sales

How Top Equipment Dealers Use Video to Promote their Business

Is it time for construction equipment dealers to jump on the video bandwagon? Evidence is mounting that video is a great way to sell construction equipment, parts and service. A recent AED|EDA Marketing Report showed 55% of dealers use video. Of those, 37% rate video “very effective” – second only to websites, open houses, and […]

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Article Marketing & Sales

5 Unique Things about Marketing to Contractors

1. The location of their office changes. Many contractors are out on the job site all day long. Once a job is complete, their “office” changes locations. So what does that mean for you? It means your campaigns need to be optimized for mobile devices. Smartphone use among Equipment World’s audience reached 70% in 2013. […]