construction marketing | Randall Reilly
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Article Marketing & Sales

Marketing in the age of the coronavirus pandemic

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]

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Article Marketing & Sales

Is the Future of Construction All Electric?

The environmental movement has grown in scope and momentum year after year. There is a big push to come up with eco-friendly alternatives to fossil fuels and the machinery they currently power. Electric engines seem to be at the forefront of this latest thrust. When people think about electric engines, most jump right to cars, […]

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Article Marketing & Sales

3 Ways Big Data Can Help you Market to the Construction Industry

We all hear the term “big data” thrown around a lot these days. Since people talk about it so much it must be really important, right?Companies like Google are making hundreds of millions of dollars a month serving ads that use a vast database of behavioral data. Unfortunately, knowing all of this doesn’t help you […]

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Article Marketing & Sales

Does Your Construction Equipment Dealership Really Need Marketing Automation?

“No” seems like the obvious answer. A construction dealership isn’t looking to reach a mass market or to educate the public in general. Selling a piece of construction equipment requires a good relationship with clients and prospects and a good knowledge of your market and industry. All of that is true, but what you might […]