If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers… read more →
In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But… read more →
In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as… read more →
Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for… read more →
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data… read more →
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch… read more →
Listen to the article: Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes… read more →
The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different… read more →
Listen to the article: Today’s equipment dealers face a difficult task. Not only are they competing with other dealers for business, but they must also continue to evolve how they… read more →
Listen to the article: All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great… read more →