Construction | Randall Reilly - Part 2
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Marketing & Sales Video

How to be More Data-Driven in Your Marketing – VIDEO

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different marketing tactics to attract buyers. But what’s the most effective way to reach people? Is there a tool to get the most out your efforts […]

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Article Marketing & Sales

Identifying Heavy Equipment Buyers

Listen to the article: Today’s equipment dealers face a difficult task. Not only are they competing with other dealers for business, but they must also continue to evolve how they operate in order to effectively reach the prospects they are after. Innovations in technology have allowed buyers more access to information than ever before. This […]

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Article Marketing & Sales

Dealerships’ Problem with Used Equipment

Listen to the article: All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great source of revenue for heavy equipment dealerships. Regardless of whether you focus on trucking, construction, or agriculture, there is a demand for used equipment. It’s […]

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Article Marketing & Sales

4 Ways Seasonality Affects Equipment Sales

Listen to the article: There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business […]

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Marketing & Sales Video

The Importance of Brand Loyalty – VIDEO

Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial in today’s market. But what is brand loyalty? Today’s video will cover what brand loyalty is and tell you how you can use it to […]

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Article Marketing & Sales

Sell Your Dealership, Not a Brand

Listen to the article: Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with. Whether you’re a dealer in the agriculture or construction industry, you need to make sure that your customers know they’re buying more than just a […]

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Article Marketing & Sales

You May Only Get One Chance at the Top of the Funnel

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]

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Article Marketing & Sales

Attracting Online Prospects to Your Dealership

Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]

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Article Marketing & Sales

Keeping the Focus on Your Ultimate Trade Show Goal: Generating Leads

When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or even making the booth itself as visually exciting or entertaining as possible. It may seem like a sufficient effort and the evidence may be in […]

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Article Marketing & Sales

Regaining Insight and Influence on the Buyer’s Journey

I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]