Construction | Randall Reilly - Part 9
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Article Marketing & Sales

B2B Editors Take Off the Kid Gloves

Advertisers played a large role in what content we produced. For decades, B2B journalists and marketers have had a mostly comfortable relationship: We reported on your positive news – new product introductions, plant openings, interviews with executives – but stayed mostly well away from anything with a whiff of negativity. Our role then was to […]

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Article Marketing & Sales

Showing Event Love in February

The construction & trucking industries can pack a lot of events into a short month! Below is a run down of the industries’ upcoming February events. CONSTRUCTION EVENTS ATTSA (American Traffic Safety Services Association) Expo February 21-25, 2014  |  San Antonio, Texas  | Henry B. Gonzalez Convention Center  What to Expect: This show covers every segment of the roadway […]

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Article Marketing & Sales

Big Data or Smart Data: EDA Steps Up Their Game

No doubt the world of marketing is increasingly becoming a data-driven one. Sadly, not all data is created equal. There are so many sources and different types of data, making sense of it all becomes an arduous task. When diving into the world of data, there is one glaring caveat that must be addressed: money. […]

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Article Marketing & Sales

Are you going to ConExpo-Con/Agg?

To say ConExpo-Con/Agg is a big show is an understatement. In 2011 (the show is held once every 3 years) the show was ranked as the largest tradeshow in the United States, beating out perennial powerhouse Comic Con. On March 4 – 8 the show will be held in Las Vegas. There will be 130,000+ […]

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Article Marketing & Sales

Banner Display Glossary for Trucking and Construction

Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and efficiently. Take advantage of the measurable tools and platforms that are available to you. Targeting correctly will allow you to find quality leads, expand your […]

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Article Marketing & Sales

Dominate Your Dealership’s AOR

Mass impressions won’t cut it for the dealer. Your area of responsibility or AOR means marketing efforts have to be relegated to a very specific audience. How can you conduct a regional marketing campaign? It all starts with data Folks are given to impulse buys. However, they tend to be things like leather pants not […]