The internet is currently flooded with content from brands and businesses touching on every subject conceivable. So, if you’re just starting a content marketing campaign, it can feel daunting to stand out from the crowd and grab your audience’s attention. That’s why it’s helpful to better understand why content marketing is worth it for your business and the best way to develop your content marketing strategy.
When performing search engine optimization (SEO), businesses need to monitor and build a lot of metrics to ensure the optimization is successful and effective. One of the most crucial metrics involved in that success are backlinks. Backlinks help your content soar through the rankings and allow you to quantifiably measure your domain’s authority. But understanding how many backlinks you have and the best way to generate them is not an easy task.
SEO is important because 90% of people using search don’t click beyond the first results page. But SEO also has a lot of nuance that can make it frustrating for marketers whether they’re new or experienced. A question that often comes up when discussing SEO best practices is where to use keywords for an SEO campaign. There are a lot of places where keywords are important, for both search engines and readers. But just like any other part of an SEO strategy, how often you use keywords and where you place them can be a little tricky.
If you’re currently running an SEO campaign to help you boost your organic traffic and rank better on search engines, you might run into a few terms that are new to you. But don’t worry, once you understand the vocabulary, running an SEO campaign will become much more simple. Below, we’ve compiled a list of some of the most common SEO terms that all beginners should know.
The world of content marketing, building brand awareness, and engaging with prospects is complicated enough without adding more complex topics on top of it, like search engine optimization. But that doesn’t mean those other complex topics aren’t important to learn and understand. That’s why we’ve developed this SEO made simple guide.
Customers don’t just want personalization; they expect it. Learn how to exceed their expectations and keep them engaged with dynamic content. What is dynamic content? Dynamic content is content that is adaptive and changes based on predefined conditions informed by data, such as a user’s interests, past behavior, and demographic information. It can exist on […]
Content marketing is used by 82% of companies, and that number is growing. But not all forms of content are equal, and many professional marketers show a strong preference for three types of content. According to HubSpot’s latest Not Another State of Marketing Report, these are marketers’ favorite forms of content. 1. Videos The fact […]
If you don’t have customer engagement, you’ll have trouble finding success with any other part of your marketing strategy. Fortunately, you can use interactive content marketing to increase customer engagement and grow your business. Why use interactive content marketing? Using content to influence prospects and provide additional value to customers is important, and interactive content […]
Content marketing is extremely valuable for attracting and engaging prospects. In fact, it generates three times as many leads as traditional marketing alone, while costing 62% less. As powerful as content marketing is, you must avoid these mistakes to reap the benefits. 5 content marketing mistakes you might be making 1. You stick with one […]
Content marketing appears in some form during most campaigns. You might produce educational articles, e-books, videos or webinars for your campaigns that can help you achieve your goal, whether it’s increasing brand awareness, improving lead generation or encouraging purchase decisions. But, if you’re not careful, it can fall flat. Answer these seven questions about your […]