Content Marketing | Randall Reilly - Part 12
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Article Marketing & Sales

4 Tips for Prioritizing Your Marketing for ROI

You have a million events, ads and close dates, ship dates, sales support, the president of your company wants a presentation . . . You stay awake at night thinking about all the ways you should be updating the website. How is your search ranking? Which keywords should you be targeting? Content marketing? THEN, you’re […]

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Article Marketing & Sales

Death of a Traditional Editorial Calendar

Video killed the radio star. Al Gore killed the nightly news. Errrr . . . something like that. While that may be a stretch, two things are certain. One, the internet has changed the speed at which news is consumed and, therefore, the pace required to keep up. Today’s information consumer demands instant access and […]

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Article Marketing & Sales

3 Indicators Your Sales Funnel is Broken

All of us in marketing or recruiting know about the sales (or recruiting) funnel. It’s the sales lifecycle! And yes, it’s disappointing that so little comes out at the end with all the effort that we marketers put into the top. But how can you tell if your sales funnel is broken? First, let’s do […]

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Article Marketing & Sales

3 Ways To Keep a White Paper from Being a Waste of Time

White papers can be an amazing way to reach a very targeted audience with your company’s message. But just like any other marketing effort that you undertake, you need to be able to effectively leverage the time you spend creating this content. If writing that white paper isn’t going to make more money for your […]

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Article Recruiting

How to Use a White Paper to Attract Drivers to Your Fleet

Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use an informative, lively, downloadable white paper to attract the type of driver you’d like to hire and to generate valuable leads your team can pursue. If a trucker takes the […]

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Article Marketing & Sales

9 Ways to Make Your Email Campaigns Effective

I woke up this morning and instinctively reached for my phone. And it wasn’t just to turn off the alarm. I wanted to check my emails, and I wasn’t the only one. Whoever declared email marketing dead, well, they’re just wrong. The global market for email marketing is predicted to reach 15.7 billion dollars by […]

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Article Marketing & Sales

13 Marketing Acronyms I Had to Learn

As I moved through the different phases of life, high-school, career, and career changes, I have been forced to learn the vocabularies of these worlds. While the colloquial slang of each microcosm comes with a host of new words and phrases, perhaps the hardest thing to adapt to is the copious amounts of abbreviations. In […]

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Article Marketing & Sales

4 Ways to Isolate Your Content

If your content marketing goal is to confuse, drive zero leads, and waste your content, then keep all those wonderful blogs and infographics isolated. Here are four ways to keep the engagement and leads down. 1. Do Not Create a Content Calendar People need redundancy before a point is truly driven home. Making a content […]

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Article Marketing & Sales

Your Content Is Only as Good as Your Designer

While content still hails as king, bad design can kill the most compelling copy. No matter how good of a marketing writer you are, the format of your design can quickly scare off potential consumers of your content. As editors, we must realize attention spans have become shorter. Readers scan quickly and move on. Follow […]

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Article Marketing & Sales

7 Content Marketing Musts

1. Recycle Your Content There are copious amounts of good content around you waiting to be used. Longer articles can be condensed into blogs. Blogs can be expanded into articles. Find where your customers have given feedback and turn it into testimonials. Turn copy into a video or infographic or vice versa, turn an infographic […]