content | Randall Reilly
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Article Marketing & Sales

7 questions to place your content on the right track

Content marketing appears in some form during most campaigns. You might produce educational articles, e-books, videos or webinars for your campaigns that can help you achieve your goal, whether it’s increasing brand awareness, improving lead generation or encouraging purchase decisions. But, if you’re not careful, it can fall flat. Answer these seven questions about your […]

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Article Marketing & Sales

4 things you need to know about SEO

If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]

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Recruiting Video

Mistakes Your Driver Recruiters Need to Avoid (Part 2)

Today we continue our Randall-Reilly Review video series covering some common mistakes your driver recruiters need to avoid. Being well-informed and knowing what NOT to do can help your recruiters better utilize their time and make the most of their recruiting conversations. Miss part one? No problem! You can check it out at any time […]

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Recruiting Video

Mistakes Your Driver Recruiters Need to Avoid (Part 1)

Sometimes it can be extremely difficult to pinpoint exactly what the best thing to say is or what approach recruiters should take. In fact, it’s often easier to start by looking at the things you need to avoid. And that’s exactly what we’ll be doing over the course of the next few weeks with our […]

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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

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Recruiting Video

Recruiting Truck Drivers on Mobile Devices

In today’s world to stay competitive your truck driver recruiting needs to be mobile-friendly. The era when mobile-friendliness was simply an option to consider adding to your truck driver recruiting is over. So what steps do you need to take to make sure your recruiting efforts are optimized to reach drivers on mobile devices? That’s […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]

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Recruiting Video

Why Aren’t Your Truck Driver Recruiting Landing Pages Generating More Leads?

Many fleets, perhaps yours included, aren’t getting the conversions they expect out of their recruiting landing pages. So, what’s the problem? They’re getting the traffic. Drivers are making it to the landing page, but for some reason they just aren’t taking the next step. What’s the problem? That’s exactly what we’re going to talk about […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 1) – VIDEO

In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as yours. To catch a potential customer’s attention you have to stand out. How exactly can you do that in such a jam packed and competitive […]

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Recruiting Video

Facebook and Your Truck Driver Recruiting Strategy

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook.