content | Randall Reilly - Part 11
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Article Marketing & Sales

Measuring the Results of Your Event Marketing

For the past few days we have been talking about how you can get the most out of your event marketing. We have covered how to create both a comprehensive, multi-touch pre-event marketing campaign and a great on-site experience. Now the event is over and you are back in your office. Most likely your boss […]

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Article Marketing & Sales

4 Ways to Get Your Audience to Click

Let me give a little insight into my job. I help craft campaigns and proposals for our sales team. Sometimes this is in collaboration with the client, sometimes not. My motto for crafting campaigns is that every client is unique. I know essentially we are all in business to make money, but the methods we […]

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Article Marketing & Sales

3 Laws for Building Effective Landing Pages

Despite everything you have probably been taught, marketing is as much psychology as it is business. As a marketer, you have to find a way to influence the buying decisions of prospects and funnel them all the way through the sales lifecycle. But did you know you can apply certain psychological principles to improve landing […]

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Article Marketing & Sales

Coca-Cola and the Case for B2B Content Marketing

In our super connected world, the value of engaging your audience through content can’t be overstated. More and more, companies are changing from traditional outbound advertising to content creation to power their marketing strategy. Coca-Cola highlights their shift to content marketing in the first of a two part video series entitles Content 2020. If you’ve […]

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Article Marketing & Sales

Best Marketing Ideas Ever!

1. Social media is a waste of time. There is no ROI for social media! Do you want your company to look like a tweeting tween that is obsessed with selfies and Candy Crush? Perhaps social media can drive a little traffic to your website. But is it really worth paying someone to maintain Facebook […]

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Article Marketing & Sales

Death of a Traditional Editorial Calendar

Video killed the radio star. Al Gore killed the nightly news. Errrr . . . something like that. While that may be a stretch, two things are certain. One, the internet has changed the speed at which news is consumed and, therefore, the pace required to keep up. Today’s information consumer demands instant access and […]

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Article Marketing & Sales

3 Ways To Keep a White Paper from Being a Waste of Time

White papers can be an amazing way to reach a very targeted audience with your company’s message. But just like any other marketing effort that you undertake, you need to be able to effectively leverage the time you spend creating this content. If writing that white paper isn’t going to make more money for your […]