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Recruiting Video

5 Ways to Improve Your Fleet’s Driver Recruiting

When it comes to truck driver recruiting, all trucking fleets have essentially the same goal: find, target, and hire the right truck drivers for their fleet. That’s where things get tricky. What can you do to make sure you’re not only targeting and reaching the quality drivers your fleet needs, but hiring them as well? […]

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Marketing & Sales Video

The Importance of Being Mobile-First – VIDEO

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]

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Marketing & Sales Video

Marketing Tells a Story – VIDEO

Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some bright beautiful images on that same page and you will find people spend more time there. Why? We love visuals. Use every tool you have to tell a better story […]

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Marketing & Sales Video

How to Create Effective Marketing Campaigns – VIDEO

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. Need Help Getting Started with Your Digital Marketing? Reach Out on Social Media YouTube Facebook […]

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Article Marketing & Sales

Read, Watch, or Listen: Consume Great Content the Way You Want

Listen to the article: Our goal is to consistently provide our audience with quality content that is valuable to them. Over the past several weeks we have begun to expand the ways we make that content available to you. We realize that sometimes it’s hard to take the time to sit down and actually read […]

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Recruiting Video

How to Effectively Target Truck Drivers

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to help you […]

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Marketing & Sales Video

The 5 W’s of Digital Marketing – VIDEO

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]

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Recruiting Video

5 Characteristics of Successful Truck Driver Recruiting

As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?

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Article Marketing & Sales

How to Create Stand-out Ad Creative (Part 2)

Listen to the article: Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. In our last article (How to Create Stand-Out Ad Creative Part 1), we focused on how to set your marketing apart from your competitors’ by using ad creative. We looked at […]

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Article Marketing & Sales

How to Create Stand-out Ad Creative (Part 1)

Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. In this day and age where the web browsing experience is so heavily saturated with ads, it can be difficult to grab your audience’s attention with your marketing. In other words, your ads have to […]