Contextual Targeting | Randall Reilly
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Article Marketing & Sales

Your guide to contextual targeting in advertising

When prospects confront an equipment issue such as an expiring warranty, rising maintenance costs or the desire to expand with new equipment, they usually begin researching online for solutions. When they are in this awareness stage of the buyer’s journey, it’s imperative to get in front of them with highly relevant ads as the number […]

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Article Marketing & Sales

Supercharge your ad engagement with the power of contextual targeting

Data-driven digital advertising often comes with the promise of highly tailored, conveniently placed ads that hit all the right targets. If that sounds too good to be true, don’t worry. It’s not. Contextual targeting fulfills that promise by placing ads based on the content found on a webpage. Learn how to use this strategy to […]

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Article Marketing & Sales

3 Ways to Build Targeted Google Display Ads for Your Commercial Vehicle Dealership

You use a lot of different tools to get in front of the right prospects at the right time. But if you aren’t using targeted advertising, you’re missing out on a great chance to generate quality leads for your sales team. Let’s talk about one of the biggest missed opportunities for commercial vehicle dealerships, advertising […]