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Article Marketing & Sales

Get to prospects before your competition does during the coronavirus pandemic

Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]

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Article Case Studies Marketing & Sales

Drive sales with geofence targeting

If your company isn’t using location-based marketing — and specifically geofencing — you are being left behind. This powerful technology allows you to send targeted messages to prequalified prospects when they enter particular geographic zones. And research shows it works. Not only do 80% of people want to receive location-based alerts from businesses, but data […]

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Article Marketing & Sales

3 Ways to Stop Wasting Good Leads

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]

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Article Marketing & Sales

Making Your Media Count: A Conversion Case Study

The Challenge An important business strategy at Randall-Reilly is to ensure our media brands are providing the audiences our clients are promised. Within Randall-Reilly’s corporate marketing department, audience marketing’s goal is to help support and build those brand audiences with the editorial, sales and events staff. For Total Landscape Care, the audience marketing team and […]