It appears there may finally be some light at the end of the tunnel! Restrictions are being eased in states that meet guidelines set forth by the White House and CDC and it appears that we may actually be on our way to recovery, or at the very least reopening and beginning the process. That’s […]
The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and economic stability. Marketers and business owners emerged from that recession having learned some key lessons that […]
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
If you think you know exactly where your company stands among its consumers and competitors, but you’re not paying attention to things like product launches, new companies, and external factors like seasonality or geography, then your perspective is incomplete. Now more than ever amid the coronavirus pandemic, a data-driven strategy is vital to understanding where […]
David is back with another quick tip from quarantine! How many leads should you be supplying to your driver recruiters? Dave knows the answer. Watch and find out more. Miss the first tip? You can find it here.
It goes without saying that lately has been a challenging time. But amidst all of the infections, death, and panic caused by the coronavirus outbreak, there have been extraordinary examples of kindness, goodness, and human decency. College students have mobilized and offered to help shop for the most vulnerable among us. Police departments have standing […]
The outbreak of coronavirus has impacted almost every aspect of our lives. It seems no business or industry has been left untouched. Driver recruiting is no exception. For this week’s Randall-Reilly Review I sat down to talk with Randall-Reilly’s VP of Trucking Operations, Scott Maldonado. Scott works with fleets all over the country to help […]
In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with your audience and not strike the wrong note or appear transactional. And when most buyer journeys can take three to nine months, it can be tempting to hit pause on advertising. The challenge with the […]
If you have trouble finding time to read a full article or watch a lengthy video, we’ve got you covered. David is here to save the day with his Driver Recruiting Quick Tips series. Today we get started with Tip #1.
Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]