cost-per-click | Randall Reilly
Categories
Article Recruiting

How to Benchmark Your Online Truck Driver Recruiting Advertising

Listen to the article: When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you wondering if […]

Categories
Article Recruiting

What Really Affects Your Cost-Per-Hire?

Listen to the article: When you are trying to increase the efficiency of your recruiting strategy, it makes sense to get as much out of your recruiting budget as possible. So one of every fleet’s main goals is to hire as many drivers as possible at minimal cost. This makes the metric of cost-per-hire highly […]

Categories
Article Marketing & Sales

How Can You Find the Drivers You Need? A Deep Dive on Driver Data

There’s no denying the driver shortage presents numerous, profound challenges for the trucking industry. There are serious issues with an aging workforce, driver turnover, a limited pool of qualified candidates, and difficulty getting young people behind the wheel. But it’s not all bad news — at least for those who are able and willing to […]