CPL | Randall Reilly
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Article Recruiting

Don’t Fall for the Driver Recruiting Placebo Effect

According to WebMD, a placebo is anything that seems to be a “real” medical treatment — but isn’t. It could be a pill, a shot, or some other type of “fake” treatment. What all placebos have in common is that they do not contain an active substance meant to affect health. The classic example of […]

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Article Recruiting

How to Talk About Your Recruiting Budget

Listen to the article: Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably have a budget with which to recruit said truck drivers. And unless you own the fleet, you probably have to ask for that budget from […]

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Recruiting Video

Driver Lead Quality vs. Quantity

In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject […]

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Article Recruiting

What Really Affects Your Cost-Per-Hire?

Listen to the article: When you are trying to increase the efficiency of your recruiting strategy, it makes sense to get as much out of your recruiting budget as possible. So one of every fleet’s main goals is to hire as many drivers as possible at minimal cost. This makes the metric of cost-per-hire highly […]

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Article Recruiting

Is Data the Missing Piece of Your Recruiting Strategy?

Being able to effectively gather, analyze, and use data is a crucial part of operating a successful recruiting campaign. Raw numbers tell you part of the story, but to truly achieve maximum potential with any campaign it’s necessary to dig deeper into the plethora of data available. No matter how you go about analyzing this […]