custom audience | Randall Reilly
Article Recruiting

A Comprehensive Look at Retargeting for Recruiting

The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they visit websites. Through the results of our recruiting lead generation efforts, we’ve found the percentage is a little higher for drivers. 10-15% of drivers convert. Though that percentage is better than the general conversion rate, […]

Article Marketing & Sales

3 Ways to Target with Custom Digital Audiences to Sell Used Trucks

Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]