The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That seems logical. But sarcasm aside, it isn’t quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at […]
Tag: custom events
General human behavior tells us that interests and priorities lie in two major areas: Entertainment & Value. And that deepening relationships is fostered by common goals and shared experiences. This is true for professional relationships as well. Providing first value and then entertainment to a current or potential client is the best way to form […]