Negative reviews can feel daunting, but ignoring them isn’t the answer. In fact, you can turn a negative review into a positive by addressing the comments quickly and offering a… read more →
Who does more for your brand than a highly satisfied customer? The answer: a passionate customer. Brand advocates are customers who enthusiastically share your company with others based solely on… read more →
Retaining your customers should be as high a priority as generating leads and converting prospects, especially when you consider just how valuable a loyal customer is to a brand. It… read more →
You may think you know what your customers think about your company, but you don’t really know until you directly ask. Finding your company’s net promoter score is a good… read more →
One of the most important processes that a marketer has to understand is how to effectively use the Sales Lifecycle. It looks like this. You need to know how to… read more →
Hopefully your worst experience with a company isn’t anything like this guy’s. But the fact that things like this happen—even with very large and established companies—makes you wonder how they… read more →
At some point in time, we’ve all dealt with a customer who was unhappy. It’s natural. They’re promised a certain deliverable, feature, or service, and something breaks down. Some customers… read more →