Customer churn is the antithesis to customer retention. When you gain customers at the same rate that you are losing them, your business growth slows considerably and can even contract. If you’re not already tracking your customer churn rate, you can find it with the equation below and have a benchmark to help you track […]
Tag: customer relations
General human behavior tells us that interests and priorities lie in two major areas: Entertainment & Value. And that deepening relationships is fostered by common goals and shared experiences. This is true for professional relationships as well. Providing first value and then entertainment to a current or potential client is the best way to form […]