customer retention | Randall Reilly
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Article Marketing & Sales

5 customer retention metrics you should track

Customer retention is vital to business growth, but how do you know your efforts are working? Analyze these customer retention metrics to discover when it’s time to start making improvements to your strategy. With these equations, you can measure different segments of your audience and gain insight into which products and industries are causing your […]

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Article Marketing & Sales

5 mistakes that hinder customer retention

Your marketing shouldn’t stop just because you’ve made a sale. Ideally, your marketing strategy also includes a plan for customer retention and loyalty. This is especially important when you consider the possibility of loyal customers referring new ones to your business. It can cost five times as much to attract a new customer than to […]

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Article Marketing & Sales

3 strategies to draw in repeat website visitors

Your website is your most valuable platform. It generates leads, inspires conversions and increases sales. To maintain steady business growth, you need a steady stream of returning website visitors.  Every visitor is a potential customer, which is why it’s essential to keep them coming back. If you turn your returning visitors into loyal customers, you […]

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Article Marketing & Sales

5 ways to win back lost customers

Understanding why customers leave and how to win them back is vital knowledge. A lost customer or a lead that has fallen through still holds significant value. Because you have a 20 – 40% chance of selling to lost customers, compared to a 5 – 20% chance of selling to new prospects, creating an effective […]